Top Story

Home >> Media-TV >> Article

Cable operators block Vijay TV

04-September-2002
Font Size   16
Cable operators block Vijay TV

The cable TV operators in Coimbatore city and the STAR TV group are again in a sparring mood. The cable TV operators have blanked the Tamil channel Vijay TV from the STAR TV stable from September 1 following the channel becoming `pay', the first Tamil TV channel to do so.

According to a member of the Joint Action Council of Cable TV operators in the city, it is not only in Coimbatore but the entire Tamil Nadu the cable operators have blanked out the Vijay TV channel.

It is the second time in the last few months that the cable operators and the STAR TV group have clashed over a revenue-related issue in the city.

During the earlier impasse, the STAR TV group ran a sustained campaign stating that "STAR is looking for enterprising entrepreneurs to re-distribute their services in the city of Coimbatore". It said that preference would be given to existing cable TV operators and those with experience in cable TV business.

This became necessary because of the dominance of a single distributor — Sumangali Cable Vision (SCV), reportedly belonging to a popular Tamil TV channel — in Coimbatore city.

The grouse of STAR TV was that while the customers paid cable operators for STAR network, "unfortunately the money never reached us, courtesy, a few cable operators."

However, efforts to have an alternative distribution network in place apparently did not fructify, the differences were ironed out and the telecast of STAR TV programmes resumed a couple of weeks later.

In STAR TV's basket of channels were STAR Plus, STAR Gold, STAR Movies, STAR World, STAR News, the music Channel `V', National Geographic and the Tamil Channel STAR Vijay.

STAR TV charged Rs 39.50 per connection a month for the basket of seven channels, with Vijay TV coming free. But from September 1, Vijay TV was also made a pay channel for which the group fixed a separate monthly fee of Rs 9.50.

Apart from this, its two popular sports channels — ESPN and STAR Sports were bundled together and a separate fee of Rs 24 per connection a month was levied.

Speaking to Business Line, Mr Siva Murugesan, a member of the Joint Action Council of Cable TV operators in the city said the cable TV operators were apprehensive that with Vijay TV becoming a pay channel, it would open the floodgates for other Tamil channels to take the pay channel route to shore up revenues.

This would be a body blow to the cable TV operators since they would have to sharply hike the subscription rates to stay in business. The Tamil channels have predominant viewership and at present these were free-to-air channels.

He said even now, the prominent TV channels like STAR, ZEE, Sony and Ten Sports offered their channels as a basket, and not all of them were popular among the public.

The total payment due to all the pay channels put together worked out to Rs 163 (excluding Vijay) per month per connection and in most of the areas in the city, cable TV operators were not able to collect this amount as monthly subscription due to economic factors.

According to soruces the operators had other expenses like levies to the Central Government and local bodies besides staff salary and EB/rental outgo and unless they hiked the monthly subscription amount to around Rs 200, they would find the going tough. But they feared that if subscription rates were hiked so steeply, there would be customer resistance.

While operators could consider a levy of Rs 2 or Rs 3 per connection per month as reasonable for airing this channel, the present fee of Rs 9.50 per connection was not acceptable to them.

But for the avid watchers of Vijay TV, the blackout has come at the wrong time as the popular reality serial anchored by Tamil actress Lakshmi — `Kathai Alla Nijam' — highlighting real life stories has become a big hit.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'