Top Story

e4m_logo.png

Home >> Media - TV >> Article

BTVi ropes in Anuj Katiyar as Marketing and Research Head

18-May-2017
Font Size   16
BTVi ropes in Anuj Katiyar as Marketing and Research Head

Business news channel BTVi has appointed Anuj Katiyar as Marketing and Research Head. With over 12 years of experience in the industry, Katiyar will be responsible for developing the overall brand and communication strategy for the channel. He will work closely with teams across functions as the channel aims for aggressive growth in its next phase. Katiyar will play an integral role in developing and executing key strategies to aid the channel’s growth in India.

Commenting on the appointment, Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help brand BTVi scale new heights.”

Sharing his thoughts on the new leadership role, Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year, we will focus on building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

Earlier, Katiyar has worked with Times Now as their Marketing Head. Prior to that, he was associated with Zee Learn, UTV and Colors.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular