Top Story

e4m_logo.png

Home >> Media - TV >> Article

Broadcasters meet MIB to update on BARC progress

17-January-2014
Font Size   16
Broadcasters meet MIB to update on BARC progress

Broadcasters met the Ministry of Information and Broadcasting on January 16, 2014 in order to discuss the latest update on the Broadcast Audience Research Council (BARC) and price of their upcoming channels.

It may be recalled that last week, the Union Cabinet had issued guidelines regarding television ratings agencies in India. In the guidelines, the Cabinet highlighted several points that have not been incorporated in BARC till now.

As per a highly placed source, some of the leading broadcasters were present in the meeting, representing the Indian Broadcasting Foundation (IBF) and News Broadcasters Association (NBA).

The source also mentioned that the meeting was held to take the public broadcaster (Prasar Bharati) and the MIB into confidence regarding the progress of BARC.

The source further informed that the broadcasters also discussed about the pricing of their new channels. In a recent incident, some of the cable operators had complained to the MIB about the high channel rates charged by some of the GECs.

There is one more meeting scheduled for the last week of January 2014 between the Ministry and the broadcasters about the work process of the last phase of digitisation.

For the record, BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s television audience measurement system. BARC is a joint venture bringing together the three key stakeholders in television audience measurement – broadcasters, advertisers and advertising and media agencies.

 

Tags Ministry of Information and Broadcasting Broadcast Audience Research Council Indian Broadcasting Foundation News Broadcasters Association Prasar Bharati

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular