Top Story


Home >> Media - TV >> Article

Bindass spreads awareness about HIV/AIDS in India with The Three Amigos

Font Size   16
Bindass spreads awareness about HIV/AIDS in India with The Three Amigos

Bindaas, UTV’s youth channel, is playing a key role in spreading the message of prevention of AIDS in India. As part of this initiative, the channel is airing The Three Amigos, a series of 20 multi-award wining public service announcement (PSA) spots designed to stop the spread of HIV/AIDS. The animated condom spots run 10 times a day on the channel, making a substantial contribution towards stopping the spread of HIV/AIDS.

The Three Amigos is an international campaign and a Canadian-South African co-production involving a large volunteer effort from over 80 international animation professionals. Indian-born Canada-based Firdaus Kharas is the director and producer of the series. The animated PSAs star three animated characters to deliver a serious message encouraging the principle that condoms are our friends or amigos.

Zarina Mehta, CEO, Bindass, said, “We are very excited about The Three Amigos being aired on Bindass. These spots support India’s efforts to prevent the spread of HIV/AIDS and we believe that these engaging messages will substantially contribute towards encouraging responsible behaviour amongst our youth audience.”

Kharas said, “I am absolutely delighted to have Bindass as our broadcaster in India. Their target audience is perfect for this campaign and I salute their contribution towards stopping the spread of this deadly disease in India. Already, India has well over 5 million HIV positive people, a number that is expected to grow significantly. Bindass is literally saving lives by donating their airtime to air this campaign.”

The Three Amigos has received 30 international recognitions and widespread acclaim, including the prestigious Peabody Award, received recently by Kharas. Nobel

Laureate Archbishop Desmond Tutu is a strong supporter of the project and has called the PSAs ‘a powerful communicating tool’ and ‘an outstanding contribution to the campaign against HIV’.

The PSAs have been re-created in 41 languages, including English, Hindi, Punjabi, Tamil, Bengali and Urdu.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial