Top Story

e4m_logo.png

Home >> Media - TV >> Article

Big Magic Ganga re-branded as Big Ganga

12-January-2016
Font Size   16
Big Magic Ganga re-branded as Big Ganga

BIG Magic Ganga, the regional channel of Bihar and Jharkhand under Reliance Broadcast Network Limited has been re-branded as BIG Ganga. This change is in line with the brand refreshment exercise done for the network’s television and radio channel BIG Magic and 92.7 BIG FM, respectively. BIG Ganga, which recently became available to DD Free Dish viewers, adopted the new logo across all its channel programming and marketing collaterals from January 1, 2016 onwards.

Speaking on this new development, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “The essential regional flavor and the ethos of the channel remains the same with this change. Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility.”

With this move, the channel attempts to enhance the authentic regional flavour through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture.

Apart from the popular shows, there are a number of new shows in the pipeline this year namely Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards amongst others.

BIG Ganga is distributed across all cable operators in Bihar and Jharkhand such as Digicable, WWIL, Hathway, Darsh and Maurya and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.

Tags Big Ganga Reliance Broadcast Network Limited Ashwin Padmanabhan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular