Top Story

e4m_logo.png

Home >> Media - TV >> Article

BBC World to review creative and media agencies in India

06-July-2005
Font Size   16
BBC World to review creative and media agencies in India

BBC World will be reviewing its creative and media agency relationships in India, confirmed Seema Kotecha, Head-Marketing, BBC World. The review is scheduled to take place in August this year.

When contacted, Kotecha said, “'BBC World will be reviewing its creative and media agency relationships in India in the next couple of months. This review is a standard business practice and the initiative, conducted regularly and openly with our existing partners, enables us to ensure that we have the right level of support within the Indian market for our business.”

“We are currently drawing together a shortlist of participant agencies,” Kotecha said, adding, “India is a key market for the channel and we are looking at it seriously.”

Recently, the channel launched the global brand campaign, ‘Putting News First’, reaffirming the channel’s commitment to audiences. Euro RSCG and The Media Edge were the agencies which were involved in handling the Indian launch of the campaign.

“Going forward, we will be working with the selected agencies to build on our positioning through a creative and effective communication strategy for this competitive market,” she said.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)

Rushes captures adrenaline-pumping activities in their most native forms in India

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...