Top Story

e4m_logo.png

Home >> Media - TV >> Article

BBC World No. 1 channel in third successive Indian Decision Makers Survey

12-February-2004
Font Size   16
BBC World No. 1 channel in third successive Indian Decision Makers Survey

According to the AC Nielsen ORG MARG Decision Makers Survey (DMS 4), BBC World is the most watched channel among decision-makers in India, reaching 48% each week. This is higher than Aaj Tak (46%), NDTV 24x7 (45%) and CNBC (40%).

BBC World was first named the most popular channel in this study in 1997. In 2000, BBC World remained on top. Now, for the third time in a row, BBC World has been listed as number one, showing that despite the launch of other news services, the channel has retained its advantage among corporate decision-makers.

DMS 4 spans a base of corporate decision-makers – General Managers and above – from 500 private sector companies registered in India, the 100 largest public sector firms and 100 representatives from the financial sector. The survey also shows that news and news-based programmes enjoy the highest viewership among this group, with 97% tuning in and 59% watching current affairs programmes.

“The findings of DMS 4 are extremely encouraging. These vitally significant people are shaping India's future and prosperity, yet are not covered by any other survey. We are delighted to have independent confirmation of their support for the channel,” says Dezma DeMelo, Research Manager, BBC World.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by