Top Story


Home >> Media - TV >> Article

BBC World kicks off new series ‘Visionaries’

Font Size   16
BBC World kicks off new series ‘Visionaries’

BBC World has tied up with Credit Suisse, the banking sector company, to fund a new series on the channel, which explores some of history’s greatest visionaries. The interactive series ‘Visionaries’ will launch on the channel on May 26 with a special introductory programme, with the remaining part commencing from September 1.

The 24-hour international channel’s sponsorship package with Credit Suisse includes on-air and online advertising around the series, thus exposure to the 65 million weekly viewers globally.

The series will pit luminaries from the world of arts, music, literature, science and architecture against each other, and encourage viewers to vote online for people whom they find inspirational.

Presented by Mishal Husain, the series focusses on icons like Mozart and Madonna, and architects like Christopher Wren and Norman Foster. Each iconic figure presented on the channel will have an ‘advocate’, who will represent the particular visionary. These advocates will convince viewers about how the icon they represent has had the most impact in the field. Viewers will be able vote for their favourite ‘Visionary’ online on


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular