Top Story

e4m_logo.png

Home >> Media - TV >> Article

BBC World business reality programme to examine India’s thriving call centre industry

03-February-2006
Font Size   16
BBC World business reality programme to examine India’s thriving call centre industry

BBC World will be airing a seven-part series, titled ‘Call Centre’, which will feature exclusive behind-the-scene accounts of this growing Indian service industry. The series will be aired from February 12 onwards at 11 am with an additional appointment to view at 10 pm.

Filmed in an observational reality format, the series highlights the key issues and challenges that call centre industry professionals confront by way of chronicling the lives of two professionals – Shalini Kalra and Karthik Rangnath – working for 24/7 Customer, a Bangalore-based call centre. While Kalra is a 27-year old manager, Ranganth is a 22-year old new recruit.

The series would focus on their predicaments by way of the emotional stress they face, adapting to foreign time zones, pressure from demanding clients and the unpredictable crisis that they tackle in the wake of the recent hurricanes in the US.

Manira A Pinto, Vice-President of Miditech’s South India operations and series producer, said, “The programme has a unique approach and treatment and gives the viewer a feel of how this industry operates through the life and work of the two professionals. Produced in a docu-style, the programme is fast-paced and throws daily situations at experts like Kiran Karnik and Brinda Karat for comments and insights into the industry.”

The series, which is part of the India Business Report strand, will highlight a highly competitive industry which demands accent training for Indians who are learning to service clients from around the world.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds