The training workshop for the largely young crop of Doordarshan''''s 22 new newscasters recruits began in New Delhi yesterday, with the Prasar Bharati Chief Executive Officer, K.S. Sarma inaugurating the three week programme. The Director General of Doordarshan, Dr. S.Y. Quraishi, welcomed the new recruits into Doordarshan family by entrusting them a mandate of giving a new identity and contemporary look to Doordarshan News.
The new recruits will be trained by the BBC in reporting, news writing, editing, voice over, interviewing and production aspects, at Doordarshan News Centre, CPC, New Delhi. Senior BBC professionals –Tony Shaugnessy and Naomi Goldsmith are conducting the workshop. Another BBC expert - Jamie Owen is expected join next week. There will be intensive training for news anchors to familiarize them with live Q & A and interviewing celebrities. The reporters will don the mikes from July.
The new recruits - mostly girls have diverse backgrounds with some kind of broadcasting experience, with Zee TV, TMG Enter, ANI, AIR and other News and Current Affairs software houses.
The exercise of recruiting newscasters began in March with the placement of an ad in the name of the executive search firm - M/s A. F. Ferguson. Out of the thousands of applications received in response to the ad, A. F. Ferguson screened the candidates and shortlisted 34 candidates, out of which 22 were finally selected. The selection committee comprised - DG, Doordarshan, Dr. S. Y. Quraishi, former DG, Doordarshan, Shashi Kant Kapoor, Addl. DG(News), Swagat Ghosh, eminent editor, Chandan Mitra, BBC representative, Tony Shaugnessy and a representative of A. F. Ferguson.
The face of Doordarshan News will change with the recruitment of fresh blood. Out of the 22 recruits, 8 of them will be news anchors and 14 reporters/ correspondents. They will be based in Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The newscasters have been recruited on one-year contract, which is renewable.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Mookerjee will lead the agency‚Äôs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARC‚Äôs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...