Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC starts seeding data boxes for trial

07-August-2014
Font Size   16
BARC starts seeding data boxes for trial

Whilst the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored and checked. BARC is also testing the meters and homologating them for Indian conditions.

“Almost 75%+ of expenses are being incurred on technology, which is the heart of the entire system,” shared Partho Dasgupta, CEO, BARC INDIA.

More than 250 channels have already ordered for these embedders and about a half of these are already installed. BARC is testing the meters and homologating them for Indian conditions.

Dasgupta added, “We are starting to seed boxes to test our systems. This will continue for some time, since we want to test the meters under all kinds of Indian conditions in different parts of the country. We want to make sure that the data flowing is right in all respects, validated and stakeholders are satisfied before releasing them commercially.”

BARC is going to start with 20, 000 people meters initially once it’s rolled out, and then plans to gradually scale up the number by 10,000 .
 

Tags BARC India Partho Dasgupta data boxes

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular