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BARC Ratings: Zee TV makes big gains, but stays put at no 4

07-May-2015
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BARC Ratings: Zee TV makes big gains, but stays put at no 4

In week 17 (April 25 – May 1, 2015) of BARC ratings for Hindi GECs show that Zee TV gains the maximum rise in ratings, while Star Plus and Life OK too see their ratings increase. The rest of the channels in the Hindi GECs universe see a drop in ratings during the week. The ratings are average TVTs in 000’s All India 4+ Years ABCDE HSM markets.

According to data sourced from BARC subscribers for Hindi GECs, Star Plus increased to 685 GVTs in week 17 from 650 million GVTs in week 16. A 5% increase in ratings since last week.

Colors at No.2 spot saw its ratings dip marginally this week to 536 GVTs in week 17 from 568 GVTs in week 16.

Life OK still hangs on to No.3 spot with a gain in ratings to 465 GVTs in week 17 from 443 GVTs in week 16.

Zee TV saw its ratings gain the maximum as it increased to 450 GVTs in week 17 from 416 GVTs in week 16.

Sab TV declined to 323 GVTs in week 17 from 348 GVTs in week 16.

Sony Entertainment Television (SET) declined to 274 GVTs in week 17 from 288 GVTs in week 16.

&TV declined marginally to 131 GVTs in week 17 from 137 GVTs in week 16.

Sony Pal saw the maximum decline in ratings to 46 GVTs in week 17 from 53 GVTs in week 16.

Zindagi’s ratings stayed the same at 18 GVTs from last week.

Investigation Discovery declined to 3 GVTs this week from 4 GVTs in week 16. 

Amid confusion regarding the release of BARC data Partho Dasgupta, CEO, BARC India had tweeted at around 1:30 pm saying, “The week 17 BARC India data will be released for subscribers around 3pm”. This was post the Ministry of Information and Broadcast (MIB) communication to BARC to stop publishing ratings until the agency’s registration process is completed.
 

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