Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Star Plus HD grows by 130% in HD channels

07-May-2015
Font Size   16
BARC Ratings: Star Plus HD grows by 130% in HD channels

BARC finally has released data on the HD channels. There is an increasingly growing market for broadcasters and has seen several broadcasters launching new HD channels which are expected to be a good ad revenue growth driver in the future for broadcasters. Among all the HD channels Star Plus HD gained the highest in terms of ratings from last week.

According to data sourced from BARC subscribers, week 17 (April 25 – May 1, 2015) All India 4+ Years ABCDE HSM markets (the ratings are average TVTs in 000’s), Star Plus HD grew by 130% since the first week of ratings of BARC. It had scored 11 GVTs in terms of viewership in week 17 from 5 GVTs in week 16.

On the other hand Colors HD saw a large dip in its ratings this week as it fell by 63%. It managed to score a ratings of 7 GVTs in week 17 from 18 GVTs in week 16.

Zee TV HD saw its ratings grow marginally to 8 GVTs in week 17 from 7 GVTs in week 16.

Life OK HD saw its ratings stay the same as 4 GVTs in week 17. Similarly, Sony TV HD’s ratings were at 4 GVTs.

In the Hindi movie HD category say Zee Cinema HD to rise while Star Gold HD and &pictures HD decline during the week. Zee Cinema HD grew by 35% to 6 GVTs in week 17 from 4 GVTs in week 16. Star Gold HD on the other hand declined to 2 GVTs in week 17 from 2 million GVTs in 16. &pictures HD has seen the growth of channel decline to declined to 0.21 GVTs this week from 0.47 GVTs in week 16.

In the infotainment genre Discovery HD World saw its ratings decline to 0.12 GVTs in week 17 from 0.18 GVTs in week 16.

Animal Planet HD World saw its ratings improve by 0.02 GVTs in week 17 from 0.0 GVTs in week 16.

Among the English movie channels Star Movies HD saw its ratings decline to 1 GVTs in week 17 from 2 GVTs in week 16. Sony PIX’s ratings on the other hand saw its ratings stay the same at 1 GVTs from last week.

In the English GEC HD space Zee Café HD did not see any difference in its ratings (0.0%), while Star World HD declined from 0.07 GVTs in week 16 to 0.02 GVTS in week 17.

While in the lifestyle genre TLC HD World saw its ratings stay the same at 0.01 GVTs,    
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...