Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Nick and Pogo lead the kids genre in week 2 of BARC

07-May-2015
Font Size   16
BARC Ratings: Nick and Pogo lead the kids genre in week 2 of BARC

In the kids genre a majority of the channels saw a rise in ratings during week 17 (April 25 – May 15, 2015). Disney Junior, Nick Junior and Disney Channel saw the largest rise in ratings during the week.

According to data sourced from BARC subscribers, week 17 (April 25 – May 1, 2015) All India 4+ Years ABCDE HSM markets (the ratings are average TVTs in 000’s), Nickelodeon extended its leadership position to 282 GVTs in week 17 from 251 GVTs in week 16. Pogo followed with a 7% gain in ratings to 256 GVTs in week 17 from 238 GVTs in week 16. Cartoon Network saw its ratings increase marginally by 2% to 165 GVTs in week 17 from 161 GVTs in week 16.

Disney Channel saw a huge rise of 28% in week 17 to 185 GVTs from 144 GVTs in week 16. Hungama’s ratings stayed the same as last week at 144 GVTs. Disney XD on the other hand declined to 43 GVTs from 47 GVTs in week 16. Sonic increased by 23% to 39 GVTs in week 17 from 32 GVTs in week 16. Discovery Kids saw its ratings stay the same at 21 GVTs this week too. Disney Junior saw its ratings grow to 65% to 15 GVTs from 9 GVTs in week 16. Nick Junior increased its ratings by 30% to 14 GVTs in week 17 from 11 GVTs in week 16.
 

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)