Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC data release to be stalled till MIB registration is complete?

05-May-2015
Font Size   16
BARC data release to be stalled till MIB registration is complete?

There has been much buzz around the launch of the Broadcast Audience Research Council (BARC) which released its first TV viewership data last Wednesday, and is all set to release ratings tomorrow afternoon as well. However reportedly there has been  communication from  the Ministry of Information and Broadcasting (MIB) to put a stop  to publishing ratings till the agency’s registration process is over (as per guidelines, TV rating agencies  need to complete registration from the ministry).

Reacting to this Shashi Sinha, BARC Technical Committee Chairman said, “This is a discriminatory practice; our application for registration with due diligence is pending since early November 2014. It has been pending from their end.”


A statement from TAM Media Research on the news of MIB’s notice to BARC stated as below:

"For TAM Media Research, weekly TV Viewership  data release to the Industry will continue as normal. Pursuant to the interim order issued by the Hon’ble High Court of Delhi on Feb 12, 2014, 1.7(a), 1.7(d), 16.1 & 16.2 of impugned guidelines have been stayed till the disposal of the Writ Petition 494/2014 (Kantar Matter).

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube