Top Story


Home >> Media - TV >> Article

Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

Font Size   16
Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

Fatafati, 24-hour Bangla Music channel has moved its revenue mandate to Helios Media with immediate effect. The channel that was launched last year has achieved the lead position among the youth of West Bengal. Amongst the youth (15-24 age-group) Music F Fatafati garnered 743 GTVT as against 709 GTVT of Sangeet Bangla – source TAM, week 44 , 15-24 , WB mkt.

Siddarth Misra, promoter of the channel said, “We created a unique position for Music F Fatafati by bringing in 3D animated characters and cartoon shorts as interstitials for the first time in the Bangla market. Our characters are extremely popular among the youth and has managed to dislodge the reigning channel Sangeet Bangla from its position this week. We are confident that our alignment with Helios Media will help FataFati in realising its full potential.”

Vikas Varma, the creator of the channel says, "With the heavy firepower of Helios Media as a part of the Fatafati armoury, Bengals #1 music TV channel will achieve its true potential and conquer new sales frontiers in Bengal. A very warm Fatafati welcome to Helios Media."

Bala Iyengar, COO Helios Media said, “Just like how in Hindi Market, Youth TG is addressed with Music channels, the reflection of it in its regional counterparts is not appropriately valued. It is all generally clubbed under one umbrella called Regional. With our proven track-record of building true-value for the channels we work with, we are confident that we will be in a position to raise the bar for Fatafati as well. In a similar space, MTunes HD is among the top three channels on commercial inventory week after week due to selling prowess of Helios Media.”

Helios Media also handles revenue monetization of FoodFood, EPIC, Channel X and Fashion TV.

Tags Fatafati Helios Media Sangeet Bangla Siddharth Misra Vikas Varma Bala Iyengar

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised