Top Story


Home >> Media - TV >> Article

B-day: Travel, Tourism ads ruled TV

Font Size   16
B-day: Travel, Tourism ads ruled TV

Even as it was a pro-poor Budget, advertisers from the ‘travel and tourism’ category had a ball across TV channels during the B-day, when it came to duration, according to a survey by AdEx India, a division of Tam Media Research.

In the previous two years, players from the car/jeep segment had the maximum duration of ads on the Budget day, the survey says. In 2002, travel and tourism was on the tenth spot, while in 2003, it was not there in top 10 at all. The survey analysed the data based on 14 news channels during the Budget presentation, before and after.

Interestingly, in line with the FDI limit hike in insurance, aviation and telecom sectors this time, advertisers from these categories were among the top 10. Insurance was at number two spot, cellular phones on four and airlines on six, in terms of duration of ads. In 2003, insurance was second and cellular phone service and cellular phones were fourth and fifth, respectively. In 2002, insurance was fifth, while phones and airlines were missing from the top ten list, with reference to duration of ads.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)