Top Story

e4m_logo.png

Home >> Media - TV >> Article

Asianet to launch music-cum-lifestyle channel Asianet Plus this month

08-April-2005
Font Size   16
Asianet to launch music-cum-lifestyle channel Asianet Plus this month

Kerala-based channel Asianet will launch a music-cum-lifestyle channel called 'Asianet Plus' this month, Mohan Nair, COO, Asianet, told exchange4media on Thursday. He said that the channel will target the youth with music in four languages.

Though the channel will position itself as a music-cum-lifestyle product, the bulk of its content will be music pogramming. The channel is also planning to showcase one Malayalam movie at primetime every day, informed Nair.

Said Nair, "We will have English, Hindi, Tamil and Malayalam music. While some shows will be call-in live shows, others will be recorded. Apart from this we will also have a fashion show. The mood of the channel will be peppy, bubbly and vibrant."

Asianet Plus will have to compete directly with Kiran from the Sun stable, which also showcases music and movies. But Asianet is confident. As Nair said, a lot of research has gone into the programme formatting and content, and "therefore we really aren't worried about our channel being a success".

Antakshari, fusion music, songs by popular bands, singing competitions in colleges are some of the programmes that are expected to capture eyeballs. Explained Nair, "Almost 95 per cent of the team constitutes freshers who are hardcore music lovers. We have also retained some very popular VJs who did very well in Asianet. Asianet Plus will therefore have a mix of fresh and popular faces to add the spark of youthfulness to the channel."

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)