According to industry analysts, this is the first time since its inception in 1993 that Asianet has announced a revision in rates. The tariff revision has been necessitated by the sharp increase in cost of various inputs over the years, particularly the 500 per cent increase in charges levied by pay channels in the last two years. Several free-to-air channels have turned pay, with over 25 channels levying charges on the cable provider for carrying their content.
In response to the new development in which the cable television industry is trying to adopt the conditional access system (CAS), Asianet Satcom is offering a chance to its subscribers to choose between the free-to-air and pay channels.Source: Business Line
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Mookerjee will lead the agency‚Äôs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARC‚Äôs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...