Top Story

e4m_logo.png

Home >> Media - TV >> Article

And now, Sahara News ropes in Kader Khan for poll show

20-February-2004
Font Size   16
And now, Sahara News ropes in Kader Khan for poll show

Poll programming it seems has virtually turned on its head with entertainment becoming a significant part of the show. No sooner had Aaj Tak and Zee News roped in Jaaved Jafri and Jaspal Bhatti respectively to lend entertainment to the political landscape, Sahara News has joined the fray. Sources in Sahara News informed that ace film comedian Kader Khan has been commissioned to do a special segment of an election show for the Uttar Pradesh and Madhya Pradesh regional channels of Sahara News. In a 4-5 minute segment, Kader Khan will appear in the avatar of a modern Narad armed with gizmos like cellphone. He would be making entertaining observations on poll-related matters.

To complement Kader Khan’s show, Sahara News has lined up another interesting poll show called ‘Chunav Chalisa’. Leading poet Ashok Chakradhar will present the show. In the avatar of a ‘Laptop Swami’, Chakradhar will present a political satire in Kabir’s couplets in this short and saucy show.

Another comic show lined up in the run-up to the Lok Sabha polls is ‘Dharti Pakad’ which created an impact during last year’s assembly elections. The short satire features TV and film star Sanjay Mishra.

From March 1, Sahara News will be introducing a new poll programme called ‘Chunav Rath’ for its regional channels in Uttar Pradesh and Madhya Pradesh. In this show an OB van in the shape of a chariot with 3 cameras will visit 35 constituencies in Uttar Pradesh and 25 constituencies in Madhya Pradesh. The show will be in the form of a live debate involving the sitting MPs, contenders for the Lok Sabha seats and the public.

Meanwhile, in a run-up to its flagship poll show ‘Chunav Mahasangram’ for its national news channel, Sahara News has started airing a regional show called ‘Shankhnad Maha Sangram Ka’ from February 17.

(First run on the site on February 19, 2004 at 2:30 PM)

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...