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Amrita TV to showcase old and new Malayalam film songs in new show ‘Music Mix’

27-September-2008
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Amrita TV to showcase old and new Malayalam film songs in new show ‘Music Mix’

Riding the reality wave, Amrita TV is all set to enhance the entertainment content of its evening time band with a new film based show, ‘Music Mix’. The show will go on air from September 29, and would be telecast Monday to Friday at 5.30 pm.

‘Music Mix’ would be a blend of old Malayalam film songs of the 60s, 70s and 80s, presented with modern rhythms, thus experimenting with the mix of the old and new genre of music. Each episode will feature four songs – two drawn from the black and white era and the other two from the later colour phase.

Each episode will be treated like a compact capsule, taking the audience through the evolution of Malayalam film songs, since it will feature numbers from the past, present as well as the transitional periods in between.

The show’s anchor will introduce each song in detail, filling in the background information – the film to which the song belongs, the actors on whom the song has been filmed, besides the lyricist, music composer and playback singer.

The channel claims to present its viewers with not only their old favourites, but also relevant details of the song – forgotten facts, interesting information and memorabilia.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)