Top Story


Home >> Media - TV >> Article

Amrita TV hits the jackpot with ‘Super Star’, channel to dish out more such shows

Font Size   16
Amrita TV hits the jackpot with ‘Super Star’, channel to dish out more such shows

Amrita TV’s ‘Super Star’, a talent hunt show to select the most melodious voice in Kerala, has proved to be a shot in the arm for the 15-month old channel. The channel shares available till date during ‘Super Star’ read 9.03 per cent, 9.83 per cent, and 14.98 per cent and 12.73 per cent for the Malayalee audience (ABC4+, TAM). The show had made its debut on June 12, 2006.

Sudhahar Jayaram, CEO, Amrita TV, said, “We thought that ‘Super Star’ would be a channel driver and we needed such kind of programmes to divert the attention of the people from the usual tear-jerker soap operas that other channels are offering. The show is already a huge hit, while the overall share of the channel is 6-7 per cent, during the ‘Super Star’ time slot it goes up to somewhere around 15-16 per cent.”

“Super Star’ has been a big hit and is one of the top rated programmes from Amrita TV since its launch. It has consistently been featuring in Top 100 programmes across all Malayalam channels. We need such programmes to make the channel a vibrant and youthful one, and more such quality, top-class programmes are on the anvil,” Sudhahar added.

R Radhakrishnan, Senior Vice-President, Sales and Marketing, Amrita TV, said, “Advertisers have started recognising the channel. Viewership and popularity of the channel have also gone up following the show.”

“We are planning more such shows. But I cannot talk about them as they are at a preliminary stage. Now we are concentrating on programmes around Onam,” he added.

Amrita TV had bagged 15 awards at the Kerala Television Awards, an annual award instituted by the Kerala Government, which was held recently. The channel also received nine awards at the Kerala TV Critics Awards.

Also see:

Year-old Amrita TV takes home 15 trophies at the Kerala Television Awards

Amrita TV gears up for Onam with mega movie fare


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular