Top Story

e4m_logo.png

Home >> Media - TV >> Article

Amrita TV expands national footprint with pact with DD’s DTH platform

07-May-2008
Font Size   16
Amrita TV expands national footprint with pact with DD’s DTH platform

After making the channel available on DTH platforms such as DishTV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan’s DTH platform.

Commenting on the development, A Sushil Kumar, Global Head-Marketing and Communications, Amrita TV, said, “It is the programme content of the channel with its varying genres like heritage, ecology, mythology, spiritual, human interest, cooking, comedy, and chat shows, along with reality shows, movies, serials and news, that has triggered the phenomenal demand for Amrita TV. There will not be any notable changes in marketing and sales strategy as of now, and the prime focus of the channel would be on reach, which is an estimated at 2.8 million households.”

Kumar further said that a vast majority of the prospective audience, who could not be reached through cable networks or emerging DTH platforms, would now be catered to through this new initiative. Keeping the new set of semi-urban and rural population in mind, the channel would focus not just on reality shows, but on a wide range of educative, entertainment and infotainment programmes covering environment awareness and travel as well, Kumar added.

Amrita TV is a 24-hour Malayalam general entertainment and news channel with global footprint. It has been honoured with 26 State Awards for Excellence in Television, the only channel in India to be bestowed with such a recognition in just two years of its inception, the channel claimed.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube