Top Story


Home >> Media - TV >> Article

Amagi expands TV Ad Network to key international markets

Font Size   16
Amagi expands TV Ad Network to key international markets

Now Indian advertisers can reach more than 200 million viewers worldwide on B4U Network and Zee Bangla

TV ad network Amagi has announced the expansion of its India ad network to key international markets – North America, Canada, Africa, Australia and Asia. Amagi will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s landmark move will now enable Indian advertisers to reach more than 200 million viewers on these channels.

According to the press release,the company’s ad network will now be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.

B4U’s collaboration with Amagi will attract several Indian brands to its platform. Zee Bangla will also allow Indian advertisers to target the channel’s viewership base in Bangladesh through Amagi’s network.

KA Srinivasan, co-founder and head of global operations at Amagi, said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising."

Tags Amagi B4U Zee Bangla KA Srinivasan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular