While Qatar-based Al Jazeera (English) is not relying much on ad revenue in India, the group, as part of its long-term strategy, is in talks with various marketing and advertising agencies. The process was started a few weeks ago and is currently underway.
Speaking to exchange4media, Al Anstey, MD, Al Jazeera India, said, “We are in discussions with various agencies in India, but at this moment I cannot reveal their names. As we are soon going to launch a massive marketing campaign, we are in talks with main line marketing agencies as well.”
However, Anstey did not give any specific time frame as to when they would close the talks. All he would say was, “Perhaps by next month we will be able to finalise the marketing agency.” Following this, it is expected that the group will finalise its ad agency as well.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Mookerjee will lead the agencyâs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...