Afternoon daypart delivers big numbers amongst Women, Youth in non-metro
Continuing our series on broad viewership trends, in the second and conclusive part, we focus on two audience groups: Women and Youth in Metros and Non Metros.
And we discover some significant differences in viewer ship pattern, and some stark similarities. For instance, in non-metros, Youth watches music and news channels more in afternoon than the traditional Prime Time. Or that, Women have very similar viewership pattern for General Entertainment genre wherever they are - metropolis or the hinterlands
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