Top Story


Home >> Media - TV >> Article

Ad sales of Zee Marathi, Zee Bangla and Zee Gujarati to be centralised

Font Size   16
Ad sales of Zee Marathi, Zee Bangla and Zee Gujarati to be centralised

Zee Network is restructuring the advertising sales for three of its flagship regional channels, Zee Marathi, Zee Bangla and Zee Gujarati. As part of the initiative, the advertising sales of the three channels will be centralised and they will no longer be sold individually, as was done until now.

Nitin Vaidya, Sr VP, Zee Regional Channels, said, “This initiative will help us bring about synergy and alignment to the advertising sales of our regional channels. This new ad sales model will be applicable to the western and northern regions of the country.”

The new ad sales structure will be headed by Rajiv Chatterjee. He will be responsible for the overall sales of the three channels. Rajiv in turn will report to Vaidya.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular