Top Story

Home >> Media-TV >> Article

A journalist is known by his last story: Deepak Chaurasia

13-January-2014
Font Size   16
A journalist is known by his last story: Deepak Chaurasia

TRPs have been a major concern for every channel, but in this hyper-competitive scenario, India News, the channel from ITV Network, has occupied a respectable position in the television ratings under the guidance of Editor-in-Chief Deepak Chaurasia. So, what is the real strength of India News and what is the formula for its success?

In conversation with exchange4media, Chaurasia speaks about the secret to success, the programming line-up for the forthcoming General Elections and much more…

On the ‘secret’ formula
India News has been able to establish a strong foothold in the market because we concentrate on four parameters – Speed, Accuracy, Transparency and Aggression. These four parameters set us apart from the competition.

We want to show things related to people and their issues. People prefer to watch news with aggression. We should put out correct information in a format that it is relevant for the audience.

On the programming strategy for the elections
India News is coming up with a big show in two weeks. This show will be very different from the shows that are currently running on other new channels. I cannot reveal the details about the show, but the audience will surely appreciate it. We will also continue to run our flagship show, ‘Kissa Kursi Ka - PM Kaun’. We will be giving a new dimension to the election coverage through our shows.

On the journey with India News
In less than a year’s time, India News has created a space for itself among the viewers. People said that joining India News is a suicide attempt by me, but I have a very positive thinking. I see a door in every wall and this optimistic attitude has helped me in succeeding. I had met with an accident and was on rest for four and half months, but I used to work from home with the same passion and honesty.

I think that a journalist is known by his last story, and I strongly believe in competing with myself, thereby creating a new milestone every time.

On the controversy with Asaram Bapu and the Aam Aadmi Party
I clearly say that I am not against anyone and I don’t target people on my show. It is my responsibility to raise the burning issues of the nation. In the Asaram Bapu case, we took a stand on the matter and wanted to educate the society against the corrupt god-men.

We don’t have any hatred for Arvind Kejriwal and his party, but it was our job to highlight the statements of Swami Agnivesh. It is our responsibility to raise issues concerning the society.

On owners bypassing the editors
In the TV space, owners definitely do not bypass editors. We have no interference in the editorial from our owner. It is the editor’s duty to take the right decision on every news piece. However, our hit show, ‘Tonight with Deepak Chaurasia’, was Kartikeya Sharma’s idea.

On future plans of Broadcast Editors Association (BEA)
We are going to introduce a lot of new things this year. Apart from insurance for working journalists, we have also decided to launch awards for journalists.
 

Tags Deepak Chaurasia India News General Elections 2014 Asaram Bapu Aam Aadmi Party Arvind Kejriwal Swami Agnivesh Kartikeya Sharma Twishy Broadcast Editors Association

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity