Top Story


Home >> Media - TV >> Article

9XM reinvents itself with a new snappy look and viewing experience

Font Size   16
9XM reinvents itself with a new snappy look and viewing experience

Started from 20th May, 9XM will up the music viewing experience with an all new look emphasising on a super large video area, enhanced audio quality and brighter bolder vibrant colours.

Designed by the in-house design team of 9XM the new look will provide the viewers a full-on immersive viewing experience with a super-large video display area and audio quality that ensures viewers experience the latest Bollywood music with a whole new level of punch.

Speaking of the design philosophy behind 9XM’s new avatar, Amar Tidke, SVP and Content Head, 9X Media said, "We at 9X Media, always believe in providing a complete music viewing experience to our viewers. Our on-air presentation and content curation techniques have always placed us many notches above the rest in the genre. While ideating on the new look, our strategy was -'Keep It Snappy, Keep it Seamless, Keep It Smart.' The new look of 9XM ensures that one quickly moves from one element to another in a truly seamless fashion with captivating vibrant colours and design elements. It's a very fresh approach to the way the latest super-hot Bollywood songs are presented.”

Further elaborating on the new look, Sunder Venketraman, Programming Head, 9XM said, "Youth with their short attention span are always on a look-out for new things. At 9XM it has been our constant endeavour to provide the best in class entertainment through innovative and appealing content and on-air presentation. With this new viewing experience, 9XM has yet again gone ahead and set new benchmark for all the rest to follow."

Tags 9XM Amar Tidke Sunder Venketraman

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by