Top Story

e4m_logo.png

Home >> Media - TV >> Article

75 pc inventory sold for Airtel Champions League Twenty20, says ESPN Star Sports

24-September-2009
Font Size   16
75 pc inventory sold for Airtel Champions League Twenty20, says ESPN Star Sports

At an event held in Mumbai on September 23, 2009, ESPN Star Sports unveiled the hand-crafted trophy for the Airtel Champions League Twenty20. The sports broadcaster also announced a comprehensive line-up of productions and global syndication initiatives in more than 160 countries on the occasion.

Present on the occasion were Lalit Modi, Chairman, Airtel Champions League Twenty20, and Manu Sawhney, MD, ESPN Star Sports.

Sawhney said that in India they had received a good response from advertisers for the tournament and had already sold close to 75 per cent of the inventory. In addition to Airtel as the title partner, Havells has come on board as associate partner, Coke has joined as beverage partner, while MIRC Electronics is the umpire sponsor. These apart, Maruti Suzuki, Sony India and Pepsi have been roped in as on-air sponsor.

Unveiling the trophy, Lalit Modi said, “The Airtel Champions League Twenty20 trophy is a distinct and an exquisite work of art, one befitting the stature of the tournament, The inspiration behind this unique trophy is the coming the stature of the world’s best domestic teams and cricketers to clash for the ultimate glory.”

Speaking on the array of global syndication, Modi commented, “Today, ‘Cricketisation’ is globalisation.” Elaborating further, he said, “With this array of production, we will lay emphasis on local language. Our aim is to further popularise the game of cricket. Cricket may be a religion in India, but in many other countries, the game is still not known. And this is one of the ways of have the game telecast in 11 different languages to many. Thus, we are glad to join hands with ESPN Star Sports, as it has the global reach, scale and stature to promote the game of cricket.”

The Airtel Champions League Twenty20 trophy has been designed by Carving Dreams and hand sculpted by creative Awards & Rewards.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)