Top Story

e4m_logo.png

Home >> Media - TV >> Article

140 channels not following TRAI’s ad-cap rule

13-May-2015
Font Size   16
140 channels not following TRAI’s ad-cap rule

The Telecom Regulatory Authority of India (TRAI) has released the names of 140 channels that are not following its 10+2 ad cap rule. 
As per TRAI, as many as 101 entertainment channels and 39 news channels have violated the TRAI norms of 10+2 ad cap regulation between February 30 and March 1, 2015 during the peak hours of 7-10 pm slot.

According to TRAI, rest of the News channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7pm – 10pm).

Some of the top news channels not abiding by the directive include India TV, ABP News, CNN-IBN, Aaj Tak, CNBC TV-18, NDTV 24X7, Headlines Today, and Times Now.

In the pay channels (non-news) category, the channels that are defying the ad cap ruling include channels from 9X Media, Star India, Multi Screen media, Discovery Communications, SUN TV Network, The Walt Disney Company (India), ZEEL and Viacom18.

It further states that rest of the Pay Non-news channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7pm - 10 pm).

To view the entire list, follow the link:
http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/Final-News.pdf

Tags TRAI TV channels

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)