Home >> Media-TV >> Article

Week 44 ratings: Star Plus gains maximum ground; Colors stands strong at No. 2

07-November-2014
Font Size   16
 Week 44 ratings: Star Plus gains maximum ground; Colors stands strong at No. 2

Week 44 (October 26 – November 1, 2014) in the Hindi GEC universe saw the ratings of all the top Hindi GEC channels rise, however there were no changes in their positions at the top. Star Plus during the week recorded the highest gain during the week. According to data from TAM subscribers, the channel saw a huge gain in viewership in week 44 increasing from 595 million GVTs in week 43 (October 19 – 25, 2014) to 655 million GVTs.

Strongly holding onto second place Colors gained in its ratings and increased to 457 million GVTs this week from 432 million GVTs.

Zee TV too gained in viewership though the increase was marginal. At No.3 spot on the ratings chart the channel grew from 394 million GVTs in week 43 to 405 million GVTs in week 44.

SAB TV at No.4 spot saw a gain of 37 million GVTs as it increased its ratings from 287 million GVTs last week to 307 million GVTs this week.

Life OK, which recently slipped in the ratings chart to No.5, saw an increase in its ratings this week. It made large strides this week and remain close on the heels of SAB TV. The channel increased from 257 million GVTs in week 43 to 305 million GVTs in week 44.

Sony Entertainment Television (SET) too saw its viewership gain momentum as its ratings increased from 248 million GVTs in week 43 to 285 million GVTs in week 44.

Rishtey saw its ratings decline from 56 million GVTs in week 43 to 50 million GVTs in week 44.  

Big Magic saw its ratings decline in week 44 to 56 million GVTs from 59 million GVTs in week 43.

Sony Pal and Zindagi too saw and increase and though both channels currently stand at 31 million GVTs, Sony Pal managed to gain just a little more in viewership. While Zindagi gained 4 million GVTs during the week, Sony Pal managed to get 5 million GVTs. This puts Sony Pal a little ahead of Zindagi. In the previous week Zindagi’s ratings stood at 27 million GVTs and Sony Pal at 26 million GVTs.

Sahara One’s ratings declined during week 44 to 10 million GVTs from 11 million GVTs in week 43.   
 

Tags Star Plus ratings

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey