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Tata Global Beverages, Maxus and FCB Ulka big winners at Prime Time Awards

29-January-2015
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 Tata Global Beverages, Maxus and FCB Ulka big winners at Prime Time Awards

The first edition of the exchange4media Prime Time Awards concluded with Tata Global Beverages (TGBL) taking home the Client of the Year award, FCB Ulka Advertising winning Creative Agency award and Maxus taking the Media Agency award. The Prime Time Awards, presented by Zee Enterprises Pvt. Ltd. and powered by Fox International Channels took place tonight at the ITC Grand Central in Mumbai and saw a tough fight for the Client of the Year as TGBL edged slightly past Vodafone that came in a close second in the overall tally. TV Today Network which took home the most awards in the Broadcaster category came in third in the Client of the Year list. Similarly, on the Media Agency front a tough battle was fought between Maxus (GroupM) and Madison Communication, with Maxus inching past Madison to win the Media Agency award.   
 



TGBL won a total of 4 Gold metals for its ‘Power of 49’ campaign, while Vodafone came in a close second with 1 Gold, 2 Silver and 3 Bronze metals with the ‘Vodafone Music’ campaign winning a Gold metal, Vodafone IPL – Superior Customer Experience campaign winning a Silver and Bronze metal and Vodafone’s ‘M-Pesa’ campaign winning another silver. TV Today Network came in third spot with 2 Gold metals for its ‘Sach On Karo promo’ campaign in the Broadcast category. BJP, IDBI Bank, MTS and Tata Teleservices each won 1 Silver and 1 Bronze metals. In next place came Marico which took away 2 Silver metals. Finally, Godrej and Mondelez India each won 1 Silver and 1 Bronze metals.



Among the media agencies, Maxus came out on top with 4 Gold metals for its work on the ‘Power of 49’ campaign for TGBL and 2 Bronze – one for Agency Research in the Best Use of Research category and the other for its work on Vodafone’s ‘When fans become celebrities’ campaign in the Best Use of Sports Channel category. Madison Communications came in a close second with 1 Gold, 4 Silver, and 2 Bronze metals. The Gold was awarded for its work for the BJP campaign ‘Red Carpet to 7 Race Course in 60 Days’. OMD was awarded a Silver metal for its work on the ‘Johnson & Johnson’ campaign ‘Stayfree Mujhe Pankh De Do’.



In the Creative Advertising Agencies, FCB Ulka Advertising won by a large margin as it won 2 Gold, 1 Silver and 1 Bronze metals. The 2 Gold metals were awarded to FCB Ulka for its work on the Tata Teleservices campaign ‘Inspiring Others to Open Up - Kids’ and the MakeMyTrip.com campaign ‘Make My Trip – Shaving’ (single ad). Interface Communications came in second place with 2 Silver metals and 1 Bronze metal. The Silver metals were won by Interface Communications for its work on Mahindra & Mahindra’s campaign ‘Mahindra Commercial Range’ and Mondelez India’s campaign ‘Oreo Strawberry Creme-Repositioning, a cream biscuit as a special treat’. Ogilvy & Mather won 1 Gold and 1 Silver for its work on the ‘IDBI Bank Brand Campaign’. Creativeland Asia won 1 Gold and 1 Silver for its work on MTS’ campaign ‘Born for the Internet’. Leo Burnett came in next place with 1 Gold metal awarded for its work on Multi Screen Media’s campaign for ‘Kaun Banga Crorepati 2014 – Kohima’. DDB Mudra won 1 Silver metal for its work on the ‘Century Ply’ Campaign. Finally, Contract Advertising won 1 Bronze metal for its work on Mondelez India’s campaign for ‘Halls XS Launch’.           

The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, media and creative agencies and broadcasters alike on TV campaigns. The awards were given after the jury members went through the shortlisted entries (selected by the pre-screening jury) spread across 4 main categories containing 21 sub-categories.  
  
Below is the complete list of winners

Category Sr. No Entry Name Client Name Entrant Name Award Category
Thematic 1 IDBI Bank Brand Campaign IDBI Bank Ogilvy & Mather Gold
  2 KBC 2014- Kohima Sony Entertainment Television (Multiscreen Media Pvt. Ltd.) Leo Burnett Gold
  3 Born For The Internet MTS Creativeland Asia Pvt Ltd. Silver
  4 Vodafone IPL - Superior Customer Experience Campaign Vodafone Vodafone India Limited Bronze
Promo 1 Vodafone Prepaid Promo Vodafone Vodafone India Limited Bronze
           
Automobile 1 Mahindra Commercial Range Mahindra & Mahindra Limited Interface Communications Pvt Ltd Silver
Brand Image 1 Tata Salt- Maine Desh Ka Namak Khaya Hai Tata Chemicals LTD FCB ULKA ADVERTISING LTD Bronze
BFSI 1 IDBI Bank Brand Campaign IDBI Bank Ogilvy & Mather Silver
  2 Vodafone M-Pesa Vodafone Vodafone India Limited Silver
  3 Kotak Junior 1 Kotak Mahindra Bank Kotak Mahindra Bank Ltd. Bronze
Consumer Goods 1 Giving Confidence to the Sensitive NIVEA India Interface Communications Pvt Ltd Bronze
Consumer Durables 1 Century Ply Campaign Century Ply DDB Mudra Silver
Food & Beverages 1 Oreo Strawberry Creme-Re positioning a cream biscuit as a special treat Mondelez India Private limited Interface Communications Pvt Ltd Silver
  2 Halls XS Launch Mondelez India Private limited Contract Advertising, Mumbai Bronze
Telecom 1 Vodafone Music Vodafone Vodafone India Limited Gold
  2 INSPIRING OTHERS TO OPEN UP- KIDS TATA TELESERVICES LTD FCB ULKA ADVERTISING LTD Gold
  3 Born For The Internet MTS Creativeland Asia Pvt Ltd Gold
  4 Vodafone IPL - Superior Customer Experience Campaign Vodafone Vodafone India Limited Silver
  5 PLUG IT IN TATA TELESERVICES LTD FCB ULKA ADVERTISING LTD Silver
Travel & E-Commerce 1 MAKE MY TRIP -Shaving MakeMyTrip.com FCB ULKA ADVERTISING LTD Gold
           
Best Launch Strategy 1 Red Carpet to 7 Race Course in 60 Days BJP Madison Communications Pvt. Ltd. Gold
  2 AB MACCHAR HONGE FATTACK SE FURR! Godrej Madison World Silver
  3 Best Launch Strategy for TVS Jupiter (Oct 2013) TVS Motor Company Ltd Madison Media Omega Bronze
Best Integrated TV Campaign 1 PO49: THE MEDIA MOVEMENT THAT CHANGED THE ROLE OF WOMEN IN INDIAN ELECTIONS Tata Global Beverages Limited Maxus, Groupm Gold
  2 Yes!! Prime Minister- The India Story BJP Madison Communications Pvt Ltd Silver
Best Use of Sponsorship 1 PO49 IIFA Birth of a Movement driven by Role Models Tata Global Beverages Limited Maxus Gold
  2 THE TASTIEST WAY TO STAY IN SHAPE Marico Ltd Madison Media Silver
Best Use of Infotainment 1 The tastiest way to stay in shape Marico Ltd Madison Media Silver
Best Use of Research 1 I know which half of my advertising is a waste Agency research Maxus Bronze
Best Use of Sports Channel 1 When fans became celebrities Vodafone Maxus Bronze
Best Use of News Channel 1 PO49: THE MEDIA MOVEMENT THAT CHANGED THE ROLE OF WOMEN IN INDIAN ELECTIONS Tata Global Beverages Limited Maxus Gold
Best Use of Entertainment Channel 1 PO49: THE MEDIA MOVEMENT THAT CHANGED THE ROLE OF WOMEN IN INDIAN ELECTIONS Tata Global Beverages Limited Maxus  Gold
  2 Stayfree Mujhe Pankh De Do Johnson & Johnson OMD India Silver
  3 AB MACCHAR HONGE FATTACK SE FURR! Godrej Madison Bronze
           
Best Program Promotion 1 Sach On Karo promo TV Today Network Limited TV Today Network Limited Gold
  2 The Change Hour Media Content & Communications Services (India) Pvt Ltd. Media Content & Communications Services (India) Pvt Ltd. Bronze
  3 Disney's Jet Set Go Disney Disney Bronze
Best Program Launch 1 Sach On Karo promo TV Today Network Limited TV Today Network Limited Gold
Best Distribution / Trade Initiative 1 Yeh Dosti Hum Nahi Chhodenge ABP NEWS Zing Bronze

 

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