Top Story


Home >> Media - TV >> Article

‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

Font Size   16
‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

SaharaOne Television is giving the industry a few reasons to talk about. The channel’s 9.00 pm programme, ‘Woh Rehne Wali Mehlon Ki’, has crossed the 3 plus mark, which is the highest the channel has seen so far for a daily. In addition, it has acquired the rights for six new movies, including ‘Page 3’, ‘Sarkar’ and ‘Bewafa’.

‘Woh…’ had seen a slow beginning with decimal ratings but picked up to give the channel a steady 2 plus, making it the channel driver. In the latest week of TAM, the show has crossed the 3 plus marks, giving it higher numbers on the slot in comparison to channels like Sony and Zee TV.

Shantonu Aditya, CEO, SaharaOne, remarked, “‘Woh…’ continues its winning streak, In this era of hard-core saas-bahu sagas, this fresh approach in showcasing traditional Indian family values has made the impact and we see the show gathering more strength going forward.”

This apart, the channel has also managed to acquire the rights to some recent Bollywood hits. Said Aditya, “We are very pleased to announce that SaharaOne Television is poised to bring its viewers the world TV premieres of some of this year’s best and most popular Hindi movies. The films in this line-up include ‘Page 3’, ‘Sarkar’, ‘Bewafa’, ‘Jo Bole So Nihaal’, ‘Mumbai Express’, and Shyam Benegal’s ‘Bose – the Forgotten Hero’.”

The first of this lot to premiere on the channel is ‘Page 3’, whose date of telecast is yet to be announced. Aditya saw this stock as an asset for the channel that would translate in profitable numbers, “We shall keep trying to bring our viewers memorable entertainment. I am sure they will enjoy these excellent movie premieres on SaharaOne Television.”

The channel was recently in the news for the launch of the thriller ‘Kohinoor’, the ratings for which will be available by the end of this week.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube