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‘Super Star’ powers the ratings for Amrita TV

23-October-2006
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‘Super Star’ powers the ratings for Amrita TV

Amrita TV’s ‘Super Star’, a voice hunt show, is laughing all the way up the rating charts. The reality show episode telecast on October 4 has topped the TAM charts with TVR of 15.65 (1 Million+, Age Group 15+ group) in the 8.30- 09.30 pm slot. The show, which is in its final stage, has been ranked as the No. 1 show in the Kerala market. With this the channel has also garnered a market share of 26 per cent followed by Surya TV (19 per cent) and Asianet (18.9 per cent).

The ‘Super Star’ web forum on the Amrita TV website has also registered more than one million hits from all over the world in September alone. More than 8.5 lakh hits have been registered during the first fortnight of October.

Based on the popular ‘American Idol’ and the ‘Indian Idol’, the show is the first such reality show in Malayalam television channel history that has focused on performing talents, in addition to the vocal skills of contestants. The final phases would see the onset of choreographed song-and-dance sequences performed by the contestants.

Also see:

Amrita TV hits the jackpot with ‘Super Star’, channel to dish out more such shows

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=22435&tag=17162&search=y

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