Top Story

Home >> Media-TV >> Article

‘Satyamev Jayate’ got people talking: Rajul Kulshreshtha

07-May-2012
Font Size   16
‘Satyamev Jayate’ got people talking: Rajul Kulshreshtha

Airtel did a very smart thing by sponsoring ‘Satyamev Jayate’. The amount of social media that it has earned in less than 24 hours is immense and most of it is positive. This is the impact that Aamir Khan can have.

If the objective of the show was to rouse your conscience and get you thinking, I guess it did that. Coming from Aamir...it had greater impact. The show got people talking, which is good as revolutions always begin with awareness and in issues such as these, we need nothing short of a revolution.

If the objective of the show was to entertain, I think it did not meet the hype that was created around it. It is after all, a talk show – a talk show that was done well, had civil participation, and was well edited with Aamir handling the issue well. So there was nothing in it beyond the fact that here was India's most socially reclusive personality hosting a talk show. People were curious to see what it would be all about. Entertainment in the traditional sense was not what ‘Satyamev Jayate’ was about.

Will we watch it again next week? It will depend on the issue that is going to be tackled. It will also depend on how we see what this show wants to achieve. We have seen that the doctors who were exposed in the female foeticide sting are still at large and practising after what they did eight years ago. So why watch the show if nothing is going to happen. The bigger outcome of this show will be that it will reach out to people and give them yet another opportunity to think about doing something for their country.

The sheer outcry against this grave problem, going by the responses on social media, seems to suggest that people want to do something about it. I hope we all can. And I hope that the government watching this can be pushed to tackle such serious issues. I believe in the long run, it is the government with strong legislation and a will to implement it can alone bring about a change. A change, no doubt, influenced by a social awakening – this is what the show hopes to bring about.

Satyamev Jayate
Follow Rajul Kulshrestha @rajulkul

The author is the Managing Director of WPP’s out of home company, Kinetic India

Tags Satyamev Jayate

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity