Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘Nach Baliye’ opens on a good note for STAR One

09-October-2006
Font Size   16
‘Nach Baliye’ opens on a good note for STAR One

The ideas that work sometimes do seem to deliver when tried again. And STAR Entertainment had left no stone unturned to ensure that it had made all the required modifications in ‘Nach Baliye’ to make the sequel also bring the benefits that the channel had seen in the first run.

More or less keeping up with the trend that was seen last year between ‘The Great Indian Laughter Challenge’ (TGILC) and ‘Nach Baliye’, the opening numbers are lower than what ‘TGILC Dwitiya’ saw – the first week’s studio performance episode, which aired on Monday, September 25, 2006, for two and a half hours, saw a rating of 4.9 in C&S 4+ in the Hindi speaking markets. ‘TGILC-Dwitiya’, despite not having the Mumbai audience due to cable blackout, opened at TRPs of 5 plus.

Nonetheless, the numbers that ‘Nach Baliye’ has thrown are on the lines that STAR Entertainment’s Shailja Kejriwal had mentioned at the time of the launch of the show. The show had over 9.8 million viewers across the country and in markets like Mumbai and New Delhi has got numbers like 6.61 and 5.54.

“The launch performance episode of ‘Nach Baliye 2’ has garnered a significant rating. It has been one of the most anticipated returns of any show and once again it has proved its worthiness,” said Deepak Segal, Executive Vice-president, Content, STAR Entertainment.

For STAR One, these are good numbers to begin with. The channel has planned quite a few initiatives like ‘Saathi Re’ and ‘Betiyaan – Apna Ya Paraaya Dhan’ that would take off on the back of ‘Nach Baliye’. Kejriwal has been clear that the new shows from the channel would be on the lines of traditional soaps rather than anything experimental, as STAR One was doing.

Whether the channel will be able to grow with these properties and whether ‘Nach Baliye’ itself will continue to perform for the Indian audience only time will tell.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients