Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘KBC 2’ opens a 19.75, sets a new launch record

12-August-2005
Font Size   16
‘KBC 2’ opens a 19.75, sets a new launch record

The show that changed the face of television has brought more record breaking news. ‘KBC 2’ has opened at a 19.75, recording an unprecedented launch TRP. On the same day, the following programme ‘Ba, Bahoo aur Baby’ has delivered an 11 plus. Needless to say, STAR India is pleased but the network’s COO, Sameer Nair states that the journey has just begun.

Taking a look at numbers – TAM Media Research shows that the target, C&S 4+ of the Hindi speaking market has delivered a 19.75 on August 5, 2005 and 15.05 on the following day for ‘KBC 2’. These numbers are one of the highest, even for weekdays and the fact that the channel has managed it on weekends emphasises the focus that STAR has placed in building the weekend band.

Nair says, “I am pleased. This is a great beginning but we were expecting such opening numbers given that the brand is returning after a long time, Mr Bachchan is on the show and there is substantial marketing done around the show. The challenge really is to build the weekend block and this is just the start.”

Citing examples like Gujarat market, where the show has thrown almost a 35, Nair reiterates the existing and untapped weekend audience. For him, it is how the show settles that matters and how properties are built around it. He observes, “KBC is like a giant magnet. When the magnet is in place, we have to put glue around it and then ensure the audience stays!”

He has put the formula out simply. It worked for weekdays and now the entire television industry would want to know what the road ahead looks like for KBC 2 and television weekends. Given the media reports on expectations from the market, which was anywhere between 10 to 14 TVRs, KBC 2 opening has indeed been beyond expectations.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...