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‘Kalakka Povadhu Champions’ rakes in the numbers for Vijay TV

28-March-2006
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‘Kalakka Povadhu Champions’ rakes in the numbers for Vijay TV

Vijay TV’s ‘Hutch Kalakka Povadhu Champions’ is laughing all the way up the rating charts, continuing from where ‘Kalakka Povadhi Yaaru’ left. The time slot has been kept unchanged, and the channel is keen to keep the momentum going.

The TVRs read 8.2 (ABC 4+), 9.2 (ABC F 15+) and 10.9 (C&S 15-24) for the final episode of ‘Kalakka Povadhu Yaaru’ in the Chennai market (Source: TAM). In Tamil Nadu, for the same set of audiences, the TVRs were 5.8, 6.1 and 8.3, respectively. The channel share for Vijay TV zoomed to 37.7 and 31.0 in Chennai and Tamil Nadu respectively (ABC 4+, TAM data).

In the opening episode of ‘Hutch Kalakka Povadhu Champions’ (March 10), the channel’s TVR were again impressive at 7.7 (ABC 4+), 8.0 (ABC F15+) and 6.1 (C&S 15-24) in the Chennai market, and 6.8, 7.1 and 6.9, respectively in the Tamil Nadu market. The shares for the ABC 4+ audiences stood at 27.3 and 24 for Chennai and Tamil Nadu respectively (TAM).

One of the ‘Champions’, Robo Shankar, is doing the role of a comic villain in a Tamil film, while another, Kovai Guna, is donning the role of a college professor. Yet another, David Raj, is also committed to two films, while some others are said to be discussing their first breaks with leading directors. The Champions will also be seen on Vijay TV in a ‘new avatar’ soon, promises Vijay TV.

The Champions series is scheduled to run for 13 episodes, but might be extended based on audience response. Ravi Menon, GM, Vijay TV, elaborated, “Right now, we have shot with 10 contestants who have proved through ‘Hutch Kalakka Povadhu Yaaru’ that they can entertain audiences. It is heartening to note that some of them are also on their way to make their mark in tinsel town. Currently we have planned 13 episodes and we might extend this if the response is as overwhelming as it is has been so far.”

The second episode that was aired on March 17 fetched TVRs of 6.5 (ABC 4+), 9.4 (F 15+) and 5.5 (C&S 15-24) in the Chennai market; and 5.9, 8.1 and 5.4, respectively, for the same audiences in Tamil Nadu. The channel’s share (ABC 4+) stood at 27.3 in Chennai and 26.3 in Tamil Nadu (All data from TAM).

The formula of the original has been retained, and Chinni Jeyanth and Madan Bob will again judge the funny men in the successor-show, while Uma Riyaz Khan continues as the hostess.

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