Top Story


Home >> Media - TV >> Article

‘Garnier Fructis Jodi No. 1’ gives Vijay TV a high

Font Size   16
‘Garnier Fructis Jodi No. 1’ gives Vijay TV a high

Following ‘Airtel Super Singer’ and ‘Hutch Kalakkapovathu Yaaru,’ the newly launched reality show, ‘Garnier Fructis Jodi No. 1’, has opened with an impressive 5.1 TVR in Chennai and 6.6 TVR among females.

According to TAM, the channels’ shares available for overall Tamil Nadu are: Vijay 14.4 per cent, Jaya TV 2.7 per cent, while Raj TV has 2.0 per cent share. Among the female audience, Vijay has a 14.9 per cent share, followed by Jaya TV 2.7 per cent and Raj TV 1.7 per cent.

“I am glad to hear that our show of the season has got a terrific start. For ‘Jodi No. 1’ I am sure now there is no turning back,” said Ravinath Menon, General Manager, Vijay Television.

He further said, “Jodi No. 1 will also serve as an effective promotional vehicle for the overhaul change we are bringing to our weekday prime time slot from October 30. Promos of all the new four shows that we are launching on October 30 will be aired throughout ‘Jodi No. 1’ episodes.”


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)