Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘3 Idiots’ delivers for Sony, overtakes ratings of ‘Ajab Prem Ki Ghazab Kahani’

31-July-2010
Font Size   16
‘3 Idiots’ delivers for Sony, overtakes ratings of ‘Ajab Prem Ki Ghazab Kahani’

Aamir Khan-starrer ‘3 Idiots’, one of the biggest blockbusters of 2010, managed to sustain its fan following on television as well. A lot of buzz was generated when MSM had acquired the telecast right of ‘3 Idiots’. Rumours are that the rights for the movie were acquired for around Rs 30 crore.

The movie, which was premiered on Sony Entertainment Television on Sunday, July 2, 2010, got a TVR of 13.1 (for C&S 4+) in the three metros of Mumbai, Delhi and Kolkata (or HSM Metro Markets) as they are known.

These numbers surpassed those of Ranbir-Katrina starrer ‘Ajab Prem Ki Ghazab Kahani’, which was aired on Colors on December 27, 2009. “Ajab Prem…’ had got a TVR of 7.6 (C&S 4+ in HSM Metros). Those numbers were the highest in recent years, until the ratings of ‘3 Idiots’ were released.

Even in the six metros, ‘3 Idiots’ managed to topple the ratings of ‘Ajab Prem Ki Ghazab Kahani’, which had got a TVR of 5.8 TVR, as compared to the TVR of 10.1 that ‘3 Idiots’ got here.

Considering these numbers, it will be safe to assume that ‘3 Idiot’s performance in the other markets will be better than the previous movies.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.