Hindustan Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported introductions follow close on the heels of HLL's two colour cosmetic brands - Lakme and Elle 18 - slackening their growth pace.
TVS Motor Company will launch a new four-stroke 100cc entry-level motorcycle in this financial year. With this the company aims to take on rivals Hero Honda and Bajaj Auto in the economy segment, which constitutes a majority of all motorcycles sold in the country.
Bajaj Auto has chalked out plans to launch a motorcycle in the highest-selling executive segment as its two models — Caliber 115 and Wind 125 — have not performed according to expectations. Although the company officials have not spelt out what the vehicle will be named and its price, the new two-wheeler is expected to be priced lower than Hero Honda Splendor, which is at present the highest selling vehicle in that category.
Haier Appliances India Pvt Ltd, has long-term plans to establish itself in the Indian market. The company plans to set up a research and development wing as well as a design centre in India. It also plans to establish production facilities and use India as a sourcing base for exports to South Asia, West Asia and Africa, he said.
Titan Industries Ltd announced the launch of the customer service `Original Spares' logo. The new identity has been created to convey the brand- extensive expertise and reach in providing a superior customer service experience across all their authorised customer service and watch care centres in India.
LML Ltd has restructured its model portfolio after the recent launch of three new models — Freedom Prima (110 cc and 125 cc) and Graptor. The company has brought four of its existing models — Adreno Energy and three Freedom variants — SP, UCF and DX under one model, Freedom DX.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. The Rs 1,400-crore health-food-drink market is dominated by Smithkline Beecham Consumer Healthcare's brand Horlicks and Viva; Heinz's Complan, Nestle's Milo and Cadbury's Bournvita.
Motorcycle manufacturer Hero Honda will be launching an ungeared scooter by mid-2005. It has sent its specifications to its joint venture partner Honda’s subsidiary, Honda R&D Japan which will develop a design and frame of the scooter to suit the requirements.