TREND
Amul to launch new chocolate brands

The Gujarat Co-operative Milk Marketing Federation, which markets products under the Amul brand, has chalked out a plan to revive its chocolate products.

exchange4media Staff Jul 23, 2004 8:36 AM

ITC to launch 2 food products every month

ITC Limited's food division plans to launch two new products every month over the next 12-14 months to strengthen its presence in the organised packaged food market in India.

exchange4media Staff Jul 23, 2004 8:36 AM

Nokia sets India go gaming with N-Gage QD

With the latest N-Gage QD, Nokia plans to involve customers in an enriching gaming experience at a very affordable price. Bates is getting ready with an ad campaign for the new model of hi-tech cell phone. The campaign is likely to be aired in a fortnight.

exchange4media Staff Jul 23, 2004 8:31 AM

Philips targets auto solutions market

Eyeing a big opportunity in the Indian auto sector, the Rs 2000-crore Philips India Limited has launched a new range of automotive solutions. These include analog car radio chip, car access and immobilization solutions.

exchange4media Staff Jul 20, 2004 12:38 PM

Videocon lines up 45 launches

Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.

exchange4media Staff Jul 20, 2004 12:15 PM

GM India launches special limited edition Corsa Elite

General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning customer. Only 150 numbers of this special edition will be available, packed with incremental features like the unique Multi Information Display (MID) system.

exchange4media Staff Jul 15, 2004 10:56 AM

Avigo is the Ambassador’s new avatar

It is the season of makeovers. Maruti unveiled its new-look Esteem last week, Tata Motors launched the Sumo Victa on Wednesday, and on Thursday the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ in Kolkata.

exchange4media Staff Jul 9, 2004 11:00 AM

Sumo Victa hits the road

Tata Motors has launched Sumo Victa- a facelift version of its best selling multi-utility vehicle, Tata Sumo. Sumo Victa is priced in the range of Rs 4.88-5.87 lac (ex-showroom prices in Delhi).

exchange4media Staff Jul 8, 2004 5:58 PM

Titan launches range for working women; plans premium range in 2005

Titan Industries on Wednesday launched a new collection, ‘Raga 9 to 5’, targeted at working women, in the price range of Rs 1,650 to Rs 5,500. The company plans to make a foray in the premium watch segment by mid-2005, while its gold watch range ‘Nebula’ will hit the market by the year-end.

exchange4media Staff Jul 8, 2004 5:56 PM

Ozone Ayurvedics extends Nomarks to 3 more products

Ozone Ayurvedics has launched three more products under the Nomarks brand. The company is also eyeing other extensions such as lotion and moisturising cream.

exchange4media Staff Jul 7, 2004 5:54 PM

Hero Honda, SBI launching card for Chennai `passport' members

Hero Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, participation in a monthly draw and invitations to entertainment events.

exchange4media Staff Jul 7, 2004 11:45 AM

New-look, lower cost Esteem set to take fight to rival camps

Maruti Udyog launched a new-look, upgraded Esteem on Monday with a price tag that is aimed to take the fight to rival camps in the A3 segment of the passenger car market. The company is optimistic about the success of the new Esteem with its contemporary new styling and a hefty Rs 40,000 to Rs 50,000 drop in the car’s price.

exchange4media Staff Jul 6, 2004 11:43 AM

LG to carve separate niche for high-end products

LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.

exchange4media Staff Jul 3, 2004 11:39 AM

Maruti to roll out new-look Esteem

After rolling out the Maruti Zen in a new avatar, Maruti Udyog is set to launch the new look version of the mid-size car Esteem. The new Esteem will have considerable changes in the bonnet, the grill, on the rear and in the interiors.

exchange4media Staff Jul 2, 2004 11:36 AM

Radico Khaitan to tap deluxe brandy, white rum segments

Radico Khaitan is expected to hit the market over the next three months with new products that include a deluxe brandy and white rum even as it has rolled out flavoured gin in select markets under a new brand, Magic Moments.

exchange4media Staff Jul 1, 2004 11:34 AM

Wrigley gets ready to expand its Orbit in India

Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.

exchange4media Staff Jun 28, 2004 5:31 PM

Mallya to start budget airline

A new low-cost carrier is being readied by liquor baron Vijay Mallya. Christened Kingfisher Air by the UB Group chairman, who will be filing for scheduled carrier status next week with the director general of civil aviation, the no frills airline will fly on all national routes.

exchange4media Staff Jun 26, 2004 5:02 PM

Barista brews plans to enter schools, airports

Barista Coffee Company Ltd is planning to launch a sub-branding exercise, which would see the brand entering diverse portfolios including smaller outlets, take-away format, ground coffee etc. This comes as part of the company’s drive to be a mass class brand, appealing to a wider range of customers.

exchange4media Staff Jun 22, 2004 5:01 PM

Whirlpool's new launches aimed at mass market

From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.

exchange4media Staff Jun 21, 2004 4:58 PM

Pepsico to launch new juice variant

Pepsico on Friday announced the launch of a new juice variant - mango nectar - and said this will be followed by leechi and guava nectars soon.

exchange4media Staff Jun 19, 2004 4:57 PM