Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.
General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning customer. Only 150 numbers of this special edition will be available, packed with incremental features like the unique Multi Information Display (MID) system.
It is the season of makeovers. Maruti unveiled its new-look Esteem last week, Tata Motors launched the Sumo Victa on Wednesday, and on Thursday the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ in Kolkata.
Titan Industries on Wednesday launched a new collection, ‘Raga 9 to 5’, targeted at working women, in the price range of Rs 1,650 to Rs 5,500. The company plans to make a foray in the premium watch segment by mid-2005, while its gold watch range ‘Nebula’ will hit the market by the year-end.
Hero Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, participation in a monthly draw and invitations to entertainment events.
Maruti Udyog launched a new-look, upgraded Esteem on Monday with a price tag that is aimed to take the fight to rival camps in the A3 segment of the passenger car market. The company is optimistic about the success of the new Esteem with its contemporary new styling and a hefty Rs 40,000 to Rs 50,000 drop in the car’s price.
LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.
Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.
A new low-cost carrier is being readied by liquor baron Vijay Mallya. Christened Kingfisher Air by the UB Group chairman, who will be filing for scheduled carrier status next week with the director general of civil aviation, the no frills airline will fly on all national routes.
Barista Coffee Company Ltd is planning to launch a sub-branding exercise, which would see the brand entering diverse portfolios including smaller outlets, take-away format, ground coffee etc. This comes as part of the company’s drive to be a mass class brand, appealing to a wider range of customers.
From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.