FIFA and Adidas have formally announced an extension of their long-term partnership agreement granting Adidas the official partnership, suppliership and licensing rights for the FIFA World Cup 2010 and 2014. Meanwhile in India, Adidas has launched the third generation of its Barricade series of tennis shoes.
In an effort to popularise Indian fashion with viewers, Trendz, the 24-hour fashion and style channel from Zee Telefilms, has planned special programming for the New Year. The channel will showcase Style India 2K5, a one-hour special, giving viewers a look into the world of fashion for the whole of next year.
A combination of watch technology and craftsmanship in jewellery is all about the latest Crown Collection of watches by Titan Industries. In an effort to reinforce its image as the premium lifestyle brand, the Indian watch major unveiled its finest and the most spectacular collection so far. The collection has price tags varying between Rs 1 lakh and Rs 27 lakh.
Rado unveiled its latest innovation V10K, the world’s hardest watch, to the Indian market, today. V10K stands for Vickers 10,000 where Vickers is a scale of hardness. Available in one size and priced at Rs 1,93,000, the watch would be available in the market tomorrow onwards.
German automaker Porsche announced its entry into the Indian market with the unveiling its model line-up for the country on Tuesday. These include the sports utility vehicle Cayenne and sport cars Boxter and Carrera, which have been priced upward of Rs 47 lakh.
Samsung India has planned to launch four new GSM cell phones between October and December 2004, informed Kunal Ahooja, VP-Telecom, Samsung India. Speaking on the sidelines of the launch of Samsung Fun Club, he said, "The launch will be of mid-end and high-end phones."
Moet Hennessy India, part of the Paris-based luxury goods group Louiss Vuitton Moet Hennessy LVMH), has launched the premium vodka brand ‘Belvedere’ in India. Managing Director Ashwin Deo says the company’s focus will be to develop the new segment of ‘luxury vodka’ by introducing Belvedere to the most influential Indian consumers.
Leading deodorant brand Rexona has introduced New Rexona Free Spirit antiperspirant deodorant, designed specially for women. The new variant is introduced in India as a part of HLL’s strategy of bringing the best of global products to the Indian consumer.
Apple has unveiled the new iMac 5, the world’s thinnest desktop computer with high-performance G5 processor and a stunning new design that integrates the entire computer into a flat panel display. The new line offers 17 or 20-inch active matrix wide-screen LCD and G5 processor running up to 1.8 GHz. The slimmest desktop comes with a price tag starting at Rs 87,800.
Electronics giant Philips has introduced the Philips 755 “Tag-It” – a mobile phone with touch screen, digital camera with zoom, a unique Tag-It pen and much more – all that further reinforces Philips’ USP of ‘Expressions at your fingertips’.
First, a pocket calculator, then a mini radio, an internet guide, not to mention, an inbuilt camera and now, believe it or not, mobile phone is coming up with a television in it. Orange TV is now available on Edge-compatible handsets like Nokia 6230, 3220 and 630, which enable users to view television with a surfing range of 13-odd channels.