Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

Gromax and Scarecrow Communications set to change lives of Indian farmers

The new range of tractors promise to change ‘life ka track’ of Indian farmers

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

5 Awwdorable Children’s Day campaigns that will melt your heart

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

EDITED: Dabur, Volkswagen & Bennett Coleman ads amongst 233 upheld by ASCI in Sept 17

Big brands like Bennett Coleman & Co. Ltd., Dabur, Volkswagen, Zee Labs Ltd, Godrej and other top educational institutes were also found guilty of mis...

Bigger Telecom wars will drive higher ad spends in 2018

The trifurcation of the telecom sector will result in severe competition and higher ad spends

The popularity of IPL is questionable: Ashish Sehgal, COO Zee Unimedia

With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover le...

Partnering with GQ, Filmfare, Zee created useful content for key shoppers: Shoumyan Biswas, Flipkart

Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into oth...

Award-winning lyricist and scriptwriter Anvita Dutt is new Chief Creative Consultant for Value 360 Communications

Anvita holds extensive experience in the media and entertainment domain and she has been associated with popular movies such as Queen, Phillauri, Lips...

Publicis India appoints Ramakrishnan Hariharan as Head of Creative

He joins from Ogilvy & Mather and will report to Bobby Pawar, MD & CCO-South Asia, Publicis India

Complaints against ads of Dove shampoo, Durex condom, Livon upheld in Jan 2018 by ASCI

The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by i...

Akshay Kumar turns Yamraj while endorsing PolicyBazaar.com and PaisaBazaar.com

The first TVCs from Policybazaar and Paisabazaar will be aired today, across channels, including the IPL broadcast

ZEEL appoints Atul Das as President - Affiliate Revenues and Distribution

Das will report to Punit Goenka, MD & CEO, ZEEL. His appointment is with effect from July 1, 2017

Guest Column: The Four Faces of a CEO: Piyush Sharma

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite...

ZEEL appoints Bharat Kedia as CFO

Kedia will replace Mihir Modi, who will be moving into a new role in the Company

Amagi Media will launch Thunderstorm technology in India by October

Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-b...

Jury for BW APPLAUSE Awards'17 announced

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of even...

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