Oath unveils RYOT Studio, a global creative studio for brands and agencies

RYOT Studio to produce fresh content marketing and creative branded experiences across platforms to successfully reach audiences

Leo Burnett Orchard brings in Manav Rai Ahuja as Vice President & Branch Head - Mumbai

Previous Branch Head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business

Guest Column: Key takeaways from the IAA CEO Tech Tour in Israel: Janak Sarda, Deshdoot Media Group

The idea of organising the CEO Tech Tour took shape when Pradeep Guha was the President of IAA India Chapter

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

ICMA 2017: Master content-marketing multi-year programs by brands

Bendaryl, Dainik Jagran and Accenture’s master content-marketing programs were engaging and helped the brands create a buzz

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Make Budget 2018 return confidence to the economy, says Bloomberg|Quint

Innovative, multi-platform and multi-format coverage on Budget Day for domestic and global investors.

Twitter appoints Parag Agrawal as Chief Technology Officer

Before joining Twitter, he did research internships at AT&T, Microsoft and Yahoo

Founder and MD Ambika Sharma becomes sole equity stakeholder of Pulp Strategy

Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascen...

IMPACT’s 50 Most Influential Women List 2018 to be unveiled today

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective...

Oath Hires K. Guru Gowrappan as President & COO

The former Alibaba Group Executive is joining the management team to accelerate growth and global expansion

Yahoo Mail introduces new interface making it cleaner, faster and more intuitive

New design, better organisation tools and increased personalisation makes it an altogether new experience for users

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

Outbrain acquires Zemanta, a dedicated native programmatic DSP

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Criteo Reseller Program Launched to Accelerate Commerce Growth in APAC

The program promises to accelerate growth for local merchants, online marketplaces and economies across the region

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