Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

WATConsult launches new campaign #TheOnlyTIP for Motilal Oswal

The digital campaign focusses on promoting the goal based investing platform TIP – Target Investment Plan

Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

Lotus Make-Up launches #SparkleEveryday campaign

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet jour...

DAN eyeing more than $1 billion in billings in 2018: Ashish Bhasin

Bhasin hopes that with this expanded base that DAN has developed, in 2018 DAN India should grow at least 2-2.5 times the rate at which the industry is...

Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

Guest Column: Simplicity is the secret ingredient: Manika Juneja, AVP – Operations, WATConsult

If you have ever seen a competitor’s campaign and thought ‘why didn’t I think of this?’ you need to follow these seven steps towards simple and effect...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Photo Gallery: The Dentsu Aegis Network-exchange4media Digital Report 2018

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

WATConsult and FACES Canada launch #12ZodiacFaces

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

On International Women’s Day WATConsult and Project Nanhi Kali urge people to take up the ‘Powerless Queen Challenge’

To spread awareness about the long neglected cause, a digital version of the Chess game has been created wherein, the first player’s ‘Queen’ is design...

Smart TVs and fitness trackers lead Consumer IoT market in India: WAT Insights

According to the WAT Consult study, however, the majority of IoT adoption in India stems from the Industrial IoT segment

Racold appoints WATConsult as its Digital Agency

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest wate...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Show more