Complaints against ads of Dove shampoo, Durex condom, Livon upheld in Jan 2018 by ASCI

The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by i...

Madison Media crafts 'Slime' for Pidilite

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

ICMA 2017: Digital branded content done right

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

Virat Kohli urges young Indians to #ComeOutandPlay in the latest campaign for Puma|One8 athleisure

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

IMPACT's 40 Under Forty Agencies: Partners at Work – Part 2

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Thrill, adventure, family life...exciting web series you just can't miss this September

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres...

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

EDITED: Focus on regional content and lower data rates drove OTT viewership in 2017

With rising smartphone sales in the country, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market is growing at a dynamic...

Are digital media and traditional media friends or foes?: Experts mull

Do marketers have to choose between digital and traditional media or is there a way to strike a perfect balance between the two?

WATConsult, TOTAL join hands to launch ‘Ride for Legends’

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country

Gaurav Gandhi Moves on from VOOT

Gaurav Gandhi, COO, Viacom18 Digital Ventures, moves on after serving 8 years in the organisation.

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