#DontGetMilked: How FIAPO is championing animal welfare responsibility with its immersive nationwide ad campaign

FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

SPNI unveils 30-day campaign for 2018 FIFA World Cup

The campaign was launched in the presence of India’s football icon and former National Football team captain, Bhaichung Bhutia.

Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati

The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation ha...

Smaaash Entertainment appoints Tushar Dhingra as CEO

Prior to this, Dhingra was working as CEO, Dial iTV & President Business Development - ITV Network

PVR sells bluO to SMAAASH

SMAAASH, the world class gaming and entertainment company, has acquired 100% stake in bluO entertainment through a cash acquisition deal

Pace of development is a challenge for IMAX in India: John Shreiner, Sr. VP, IMAX

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

Events and activation industry to cross 10k crore mark by 2021: EY Report

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal ev...

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Only 13% companies use digital for both growth and efficiency: Report

A recent joint survey by Internet and Mobile Association of India (IAMAI) and Accenture India found that 34 percent of the companies focus on digital...

We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

Plan to get 16% of sales from Digital by FY19: Veejay Nakra, Mahindra & Mahindra

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Here's why Tata Motors chose VR to sell trucks in International Markets

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

IPL 2018: Star now has 34 leading brands on board

These include some leading brands like Jio, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, among others.

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

Republic TV launches Republicworld.com with vertical videos, VR and personalisation

The digital space also announced its collaboration with up to 15 language partners through regional news agencies and other digital community partners...

We want to triple ourselves this year to reach the $3 million mark: Barin Mukherjee, Co-founder, DigitalF5

The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark

Gartner identifies three megatrends that will drive digital business into the next decade

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelli...

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

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