Alia Bhatt flaunts Caprese’s new collection in campaign

Four major styles that dominate the Spring Summer ’18 collections are Cuba, Bruno, Tyler, and Trinity

New Carlton Luggage TVC directed by renowned British ad filmmaker, Peter Lydon

The Carlton Luggage’s new TVC was filmed in London for an authentic British feel and style, in tune with the heritage of Carlton bags

Orient Electric appoints Lodestar UM as Media AoR

The account will be handled out of Lodestar UM’s Delhi office

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

Sudip Ghose elevated to CEO of VIP Industries

Just last year he was made Vice President Sales and Marketing at VIP Industries

Pitch CMO Summit: Power lies in listening to consumers: CEO, VIP Industries

At the Pitch CMO Summit held in Delhi yesterday, Sudip Ghose shared the journey of re-inventing the brand

Isobar's #AntiTheftVIP digital campaign focuses on new range from VIP Bags

VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that directi...

Send in your award-winning entry for Golden Mikes 2018

The time will be up on March 15 when entries for the ninth edition of exchange4media Golden Mike Mikes Awards 2018 close

Golden Mikes Jury Shortlists Final Entries of Best Indian Radio Ads

The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Recap: The Week That Was

Recap puts together a round-up of all the important stories that made news last week

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